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Social Media Marketing

This course covers the conceptual foundations and in-depth practical approaches to developing social media marketing plans for a company or organization.Topics include:crafting social media strategies that achieve desired marketing goals; adopting rules of engagement and social media ethics for the social web; and monitoring, evaluating, measuring and tuning social media activities, including methods to estimate an organization's return on investment in social media marketing activities. PREREQ: At least 60 university credits obtained including MKTG 2011 or SPAD 2037 or COMM 2037. Students cannot retain credits for both MKTG 4061 and COMM 4326. (Exp/Lec 3) cr 3.