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Marketing

This course introduces students to the basic principles of marketing including the marketing environment, consumer segmentation and positioning, the 4 Ps (product, price, place and promotion), and marketing strategy. The method of instruction includes lectures, case studies and experiential learning using a computer simulation. Students will be able to determine consumer needs, evaluate marketing opportunities, establish target market segments and develop and communicate a marketing strategy. The method of instruction includes lectures, case studies and experiential learning using a computer simulation. 3 credits. Students cannot retain credit for COMM 5305, COMM 5306, COMM 5307 COMM 5011 and MKTG 5001.